Are you a hair stylist or salon owner aspiring to boost your revenue? Well, here's the reality check - the key to making more money lies in understanding that your clients are your pay-check.

In this blog post, we'll explore some strategic approaches to increase your revenue without compromising your style or sanity.

Let’s be real, creating a luxury salon that stands out requires a strategic approach that goes beyond just offering premium services. It may not happen over night but in this post I’m diving into everything you need to consider when building a luxury salon from the ground up. We’ll start by focusing on growing demand, designing a unique space, product consciousness, team development, and defining an unparalleled customer experience. The best bit? I’m spilling the beans on my own customer journey…

As a thriving salon owner, the decision to hire a new stylist is a pivotal moment in the growth trajectory of your business. While it may be tempting to base this decision solely on the busyness of your salon, there are key indicators and strategic considerations that should guide this process for long-term success.

So let me just get something straight, Google is very much alive and well - putting effort into your google reviews to build your salon business is SO worth it!

Think about it, when you’re in a new place how do you find where to go for dinner or breakfast? Yes, you may use instagram to search for places but it’s super likely that you’ve quickly run a google search to discover places near you…

Am I right?

In the superrr competitive world of hair salon business, establishing a strong online presence is crucial for attracting new clients and retaining existing ones. One powerful tool in your digital arsenal is Google Reviews – it absolutely IS a reflection of your salon's reputation and plays a significant role in influencing potential customers.

First and foremost, let's embark on the foundational journey of cultivating a high-caliber email list. Why, ‘cos it’s arguably more important than your instagram likes, babe.

The essence of triumphant email marketing lies in the curation of a superior email list. Here's a fresh perspective on how we've cultivated our expansive and aligned email list within Mikki Auld Coaching

As Steve Jobs once said, "You can only connect the dots when you look backward and not when you look forward." In this blog post, we'll explore why policies are crucial for the success of a hair salon business and how they help you connect the dots to build a thriving company that stands the test of time.

Are you neglecting your website? Unless you’ve set your website up for success and are utilising every automated touch point, your efforts on social media could be wasted.

So let’s just get a couple of things straight…

1. You certainly didn't get into the business to feel stressed and financially burdened

and another one…

2. There’s a misconception that salon owners are profiting at stylist’s expense.

In this months blog, we're here to break down the Stylist Vs Salon Owner debate and explain why working together is essential for everyone's success.

In an era where self-employment seems to be the buzzword of the hour, I've found myself pondering some fundamental questions. While the hair world seems crazed with discussions on the self-employment model, it's high time we address the future of salon ownership and the feasibility of taking on apprentices. The truth is, I don't think the solopreneur road is a one-size-fits-all solution. So, let's dive deeper into these thoughts and explore what salon owners, like myself, can do to rise above the challenges and reshape our industry.

The first step in pricing for profit is understanding your salon's breakeven point. This is the point at which your total revenue equals your total costs, resulting in zero profit. To calculate this, add up all your fixed and variable costs, including rent, utilities, staff wages, product costs, software costs, insurances, bank fee’s and marketing expenses. Once you know your monthly or annual breakeven figure, you can use this as a reference point.

In the ever-evolving world of hairdressing & salon ownership, stylists and owners are continually seeking ways to boost their revenue. From shortening appointment times to implementing price increases and offering add-on services, there are several strategies that can significantly impact a salon's bottom line and the best bit? It’s really not that hard

Running a salon business is a delicate dance between creativity and finances. While it's essential to nurture your talented stylists, it's equally crucial to keep your salon's profitability in check. Developing a profit share framework with salon profit goals in mind is the key to striking that balance. In this blog post, we'll explore why it's essential to find equilibrium in your profit-sharing structure, avoiding the pitfalls of overextending and ensuring the sustainability of your salon business.

Leading a salon business isn't just about managing the day-to-day operations; it's about showing up as your ideal self – confident, authentic, and endlessly creative. Be the leader who inspires, supports, and celebrates.

Running a successful hair salon business isn't just about offering great cuts and colour; it's also about nurturing talent and providing clear career pathways for your employees.

A well-structured career progression plan can benefit both your salon and your team, fostering growth, motivation, and long-term commitment. Here’s why…